Why the Dubai Airshow is a Game Changer : Eye-Popping, Jaw-Dropping Deals

The Dubai Airshow is one of the biggest events on the aviation calendar…


eye-popping-jaw-droppingIn just a few decades, Dubai has risen from relative obscurity to become a global leader in the world of aviation. Emirates Airlines, their national carrier, is the third largest airline in the world according to CAPA Center for Aviation, and at the rate it’s growing, it won’t be long before it beats out Delta and United to the top the list.
The city is host to one of the biggest events on the aerospace calendar: the biennial Dubai Airshow. The five-day show, which kicked off recently on 17 November was held for the first time at the city’s new $32 million Al-Maktoum International Airport — set to be the world’s largest on its 2027 completion. The 2013 event was expected to be one of the most popular in the show’s history, with more than 1,000 exhibitors and 60,000 visitors already registered and it didn’t disappoint.
“The days where air shows were dominated by Paris and Farnborough are gone,” says Saj Ahmad, a chief analyst with StrategicAero Research. “Dubai is home to Emirates and (budget carrier) flydubai, two of the fastest growing airlines in the world, and thanks to its ever-expanding airport — which could push Heathrow down the rankings table next year — Dubai has shown that the region is key to the aviation market. The Airshow, which first launched in 1989, has become pivotal for plane manufacturers. Over $155 billion worth of deals took place at the 2007 show — the largest figure for any global aviation event. That same year, Emirates ordered £31.7 billion worth of Airbus A380s — the biggest single order in airline history. In 2011, Boeing received its largest aircraft order — also from Emirates — for $18 billion worth of 777-300ERs.
“The legacy of Paris and Farnborough are important. However, Dubai’s prominence as a venue for game-changing deals is one that the two European hosts will never match,” says Ahmad…It should probably come as no surprise that aviation makes up a bulk of Dubai’s economy; the industry accounts for nearly 20 per cent of Dubai’s workforce and 28 per cent of its GDP. It is becoming important in other countries in the region as well. Aviation contributes $11.4 billion to Qatar’s economy and more than $19.45 billion to Saudi Arabia’s. “The geographic position of the Gulf happens to be excellent in the 21st century economic context,” notes John Strickland, an independent transport consultant.
“Carriers like Emirates, Etihad and Qatar can access emerging markets in Africa, Asia and Latin America and connect them in a way that is meaningful to travelers, and that European carriers can’t hope to copy. If you want to fly from Africa to China, in terms of lines on a map, it just doesn’t make sense to stopover in Europe.”

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