At a press conference in Mumbai, Videocon, India’s leading Consumer Durable Company announced its partnership with the World’s most advanced TV technology platform, Digital Direct Broadcast (DDB). The first Videocon DDB LED TV was unveiled by Bollywood superstar and brand ambassador of Videocon. Shah Rukh Khan. This product will be available in the market in sizes from 32” to 58”. This revolutionary LED will optimise the TV viewing experience with the convergence of various features like receiving digital signals without a set-top box, giving an audio-visual experience never experienced before. Its cloud computing abilities help you work and save your files on the cloud, while giving a superior browsing experience of favourite websites, including Facebook, YouTube and Twitter. It also has the ability to convert 2D channels into life-like 3D quality. According to Aniroodh Dhoot, Director, Videocon, this technology will bring revolutionary change to TV viewing in the Indian ecosphere and it will prove an iconic technology in the near future.