Bollywood ‘king’ Shah Rukh Khan will now endorse Frooti, made from the king of fruits – mango. He has shot a TV commercial for the brand with children, and says he is “delighted” with the association. “I’m delighted to be the face of Frooti, the mango drink that the entire nation has always been fond of. There’s hardly any brand that conjures up so much joy, so much desire and so much magic around it like Frooti does. I feel really good about this association and I hope you enjoy watching the ad as much as I enjoyed being a part of it,” Shah Rukh said in a statement.