Samsung Launches ATIV Smart PCs in India

Samsung launched its first touch-enabled ultra-book, tablet PC ‘ATIV Smart PCs’ as well as devices under Series 9 Ultrabooks. The ATIV Smart PC and ATIV Smart PC Pro are tablet PC devices, which come with detachable keyboards. They have 11.6-inch screens and are powered by Intel processors. ATIV Smart PC is priced at Rs 53,990, while ATIV Smart PC Pro is priced at Rs 75,490. The 13.3-inch Series 5 Ultrabook has the third generation Intel Core i7 processor, 12 GB memory and 500 GB storage. It is priced at Rs 64,990. The 15-inch Series 9 Ultrabooks are powered with AMD Quad Core processor and is priced at Rs 43,990.
Samsung Electronics Vice-President (IT Solutions) JinPark said that, “Our smart devices like the ATIV Smart PC and the other Windows 8-powered notebooks are designed to deliver seamless user experience… We have 10 per cent share of the notebook market in India and by next year, we are targeting 12 per cent.” Samsung Director (IT Business) Uday Bhat said, “The market in 2013 is expected to be driven by ultra-books and slim form factors as well as entry level tabs and convertible tabs.”


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