Godrej Consumer Products Ltd. (GCPL) announced its foray into the air care category with its premium product ‘Aer’. This product line will manufacture devices for both homes and cars and will be available across all the major cities. After being one of the biggest names in home appliances, household insecticide and hair care products for years, the company aims to strengthen its home care appliances with the launch of ‘Aer’. It will be available in three variants such as Cool Surf Blue, Petal Crush Pink and Fresh Lush Green. These variants are laced with perfumes of different variants for a refreshing experience for the consumers. In the car refresher variant ‘Aer’ will be available as a dashboard perfume and a diffuser which can be placed in the cup holder or on the dashboard and in the air-conditioning vent respectively. The price of the diffuser will be Rs. 225, the dashboard perfume at Rs. 299 and the aerosol can at Rs. 110.
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