Microsoft Trying to Float on Surface

On 20 June 2012 Microsoft came out with two Windows tablets in its new Surface line powered with Windows 8 RT and Windows 8 Professional. The Windows 8 RT version will run on ARM processor and the Windows 8 Professional version will run on Intel third-generation Core processors. The casing of these Surface tablets is made from Vapor-Mag based on magnesium. It consists of 3mm pressure-sensitive touch cover that senses keystrokes as gestures. This lets users type faster than they would with on-screen keyboard. The tablet screens consists of 16:9 aspect ratio which is the current industry standard for high-definition screens. Surface with Windows RT weighs 676 grams, with 10.6 inch Clear Type HD screen, a micro SD card slot, a USB 2.0 port, a micro HD video slot and it is also equipped with Office 15 apps. Surface with Windows 8 Pro will weigh 903 grams. It features a 10.6 inch Clear Type Full HD display, a micro SDXC slot, a USB 3.0 port, and a Mini Display Port video slot.

With the Surface tablets, Microsoft is once again taking a stab at vertically integrating products from hardware to software, an approach that could prove risky. Microsoft has not mentioned the price of Surface as of now but the industry experts are looking forward to a price range of Rs. 35,000 to Rs. 40,000. Microsoft’s power in the tablet market is very questionable because industry experts are of the opinion that the consumers are the final beneficiaries who will be taking a call on the quality of the product especially when there are
behemoths such as Apple and Samsung present in the market.


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